User experience acts as a magnet that draws users back to websites and keeps them glued to web pages. Online visitors are not ready to settle for anything less than excellence. It’s glaring that having a UX design that’s below-par won’t cut it anymore in this decade.
Once you reduce UX friction in form of problematic negative, slow speed, and misleading content, it will be easier to increase quality leads and get a better conversion rate.
Lead conversion means different things to each brand. A particular brand may want online visitors to fill a form, while the goal of another is to purchase a product. These tips will help to improve your Louisville UX design strategy.
- idee pseudo femme site de rencontre Leverage visuals
Integrate high-quality and relevant visuals when designing your mobile app or website. This is one of the elements for building something that will be aesthetically pleasing. Besides, online visitors tend to form an opinion based on the look of your website.
Nevertheless, provide useful and engaging content so that they won’t be disappointed when they start exploring other pages.
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Complex web forms often affect the conversion rate of websites. It’s not surprising that a significant percentage of users will choose a simple contact form over a complex one.
There’s no need to ask for too much information because you’re providing a free resource; around 3-4 form fields would suffice. In case you want them to subscribe to your email list, ask for just their email addresses and possibly first names.
- http://thebutchersapron.co.uk/wp-json/oembed/1.0/embed?url=http://thebutchersapron.co.uk/contact-us/ Place your CTAs strategically
CTAs remain one of the driving forces of mobile-friendly and responsive websites. Including countless CTAs can be overwhelming, making users exit your site. Be clear about the purpose of each one before creating them.
Apart from making CTAs visible, ensure that they are placed strategically. A heat map tool will come in handy for discovering the best location. Colors such as green, orange, and red can make CTA buttons compelling. The words you use should also inspire them to take an action.
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Slow website speed is among the factors responsible for the high bounce rate on many websites. Websites that load quickly often attract quality leads and find it easier to convert them to loyal customers. Given this, your site should load within 2-3 seconds if you want to enhance the conversion rate.
Even if the conversion didn’t happen immediately, the experience will remain indelible in the minds of online users and may visit your site later on. Here are some ways to optimize your page speed:
- Get rid of redundant plugins
- Optimize videos, images, and other visual content.
- Minimize HTML and CSS scripts.
- Prioritize readability
Readability can make or break your UX strategy. Online visitors usually skim content because they consume tons of information daily. If they are not impressed with the readability experience while skimming, they may not bother going in-depth.
White space is essential for a rich UX. It helps to improve readability and facilitate smooth navigation flow. Another way to improve readability on your website is to use bullet points that make information easy to find and the entire content easy on the eyes.